The UK’s Most Popular CBD Products: What’s Trending in 2025?

With CBD overtaking almost all other health and wellness supplements (at least when it comes to market share) here in the UK in the past five years, and no signs of it slowing down, it’s clear that CBD is here to stay.

With this growth has come an almost impossible-to-keep-track number of products and brands, with new offerings appearing seemingly every week. From humble beginnings, where CBD oil reigned supreme, you can now find CBD in everything from skincare to pet products and beverages to bath bombs.

With that in mind, we have done all the research and put together an exhaustive list of the top CBD products that are currently trending in 2025 based on sales figures, online reviews and customer feedback (and a few of our own preferences).

But first…

What makes a great CBD product?

That really depends on what you are looking to achieve and your personal preferences. But generally, here are some key factors we kept in mind for this list:

• Extraction method: CBD can be extracted from hemp and cannabis plants through a surprisingly wide range of methods, each with its own pros and cons. CO2 extraction is considered the most efficient and cleanest method, as it does not involve any harsh chemicals.
• Quality Ingredients: Products made with high-quality ingredients (preferably organic and natural) are what we all want.
• Third-party testing: To ensure transparency and safety, we looked for products that have been tested by a third-party laboratory.
• Potency: The strength of a CBD product is measured in milligrams (mg) of CBD per unit. Not all of us need the strongest products, so we looked for a range of potency options.
• Type of CBD: Full-spectrum, broad-spectrum or isolate – This is a big one. We are huge fans of full-spectrum CBD products, as they contain all the beneficial compounds found in the hemp plant. If you are looking for a CBD isolate product, we have you covered near the end of this article.
• Price: CBD products come at a slight premium, but we looked for products that offer value for money.
• Ease of use and availability: We selected products that are easy to use and readily available online or in stores.

The most popular CBD oil options in the UK

CBD oil is the OG of the CBD world. It’s the base from which most other products are derived, and the one that is most familiar to most people. But with popularity and familiarity also comes an almost ridiculous number of options to choose from. Here are the top CBD oil products that have been trending this year:

• Best value CBD oil: Coming in at £16.99, Orange County CBD’s 500mg CBD Oil is a slightly less potent but very budget-friendly option, and ticks all the other boxes too.
• Best flavoured CBD oil: Trip CBD are known mostly for their CBD soft drinks, but they recently released a range of (really delicious) flavoured oils. Available in both 300 mg and 1000 mg, and really great value at £50.40 for 3 x 1000mg bottles.
• Best high-potency CBD oil: Charlotte’s Web maximum-strength CBD Oil is a wonderfully potent option. Is it cheap? Nope, but it works – and is well worth the price tag.

The most popular CBD gummies in the UK

CBD gummies are the next logical stop, making up a considerable chunk of the UK’s overall CBD market share. Easy to see why – gummies are a discreet, delicious, and slightly nostalgic little burst of wellness, and they are pretty well-priced (for the most part).

• Best value CBD gummies: At a mere £0.03 per mg of CBD, CBD Guru’s CBD gummies 20mg (600mg) 30 Pack is pretty hard to beat.
• Best tasting CBD gummies: This is purely subjective (of course), but the best tasting CBD gummies that we have had the pleasure of trying in the past year have to be the Love Hemp’s CBD Jelly Domes. Real fruit juice, a slightly firmer texture, and a range of flavours make these the best pick for us.
• Best high-potency CBD gummies: Reakiro’s full-spectrum CBD gummies come in a range of potency options, but the 30-piece 1500 mg bottle means there’s a whopping 50 mg of CBD in every gummy.

The most popular CBD capsules in the UK

CBD capsules are great for anyone wanting to get their CBD wellness fix quick. Precise dosing isn’t the easiest thing with CBD oil, but capsules come in a range of pre-measured dosage options, making them perfect for those looking to take CBD as part of a daily routine.

• Best value CBD capsules: Simply CBD Green Tea Capsules come with a month’s supply of 15mg CBD capsules at just £14.99 – under £0.03 per mg of CBD.
• Best mid-potency CBD capsules: Beliebis UK’s CBD Softgels are vegan-friendly, full-spectrum CBD capsules with a lovely 30 mg per cap. A little pricey at £34.99, but not bank-breakingly so.
• Best high-potency CBD capsules: Another Softgel option, Medterra 50mg CBD Capsules with each mg of CBD coming in at £0.05 – pretty, pretty good.

The most popular CBD vapes in the UK

With smoking rates declining faster than ever before, vaping is on the rise, and this extends to CBD products. So many people are switching from nicotine vapes over to CBD vapes as a healthier alternative, and one that offers up some amazing wellness benefits.

• Best value CBD vape juice: Hempura’s 10 ml 500mg Refined CBD Vape Juice with Terpenes is pretty hard to beat here. It lasts a good amount of time, offers fast relief, and has added terps (linalool, myrcene, alpha-pinene, beta-pinene, limonene, terpinolene, and beta-caryophyllene) for good measure. £29.99 seems like a bargain here.
• Best value disposable CBD vape: Darwin CBD has the disposable CBD vape market locked down. Their The Big One CBD Disposable Vape Device gives up to 3000 Puffs and holds 8.5 ml of CBD juice containing 2000mg CBD – all for £19.00.
• Best CO2 extracted CBD vape: Aztec CBD are doing things right, and if you plan to inhale your CBD, then CO2 extraction should be top of your list of priorities. Their O.G. Kush vape kit comes with a battery and a CBD juice cartridge that contains 550 mg of CBD with a sprinkling of CBG and CBC for good measure.

The most popular CBD skincare products in the UK

Our skin is our largest organ, and the endocannabinoid system is just as present in our outer layer as it is everywhere else. CBD skincare products have exploded thanks to the inherent anti-inflammatory, anti-oxidant, and anti-bacterial properties of CBD. 

• Best value CBD skincare product: At just £25 for a 50ml bottle with 500mg of CBD, Honey Heaven’s Multivitamin Age Defying Recovery Serum is an absolute steal.
• Best anti-ageing CBD skincare: Not one product, but a set of 3 – Poko’s Anti-Ageing Skincare Set has broken sales records for the last few years in this category. With a Regenerating Collagen Moisturiser, a Luxury Facial Oil, and a Correcting Eye Cream (all containing 300 mg of CBD), this set has everything you could need to keep your epidermis shining bright.
• Best CBD sunscreen: Prevention is the best cure, and Vapen’s 100 mg CBD 30 SPF Sunscreen is up there with the best sunblock options we have ever tried, CBD or not. No stingy eyes, no sticky residue, no yellow patches on your new shirt. Just the good stuff.

The most popular CBD drinks and beverages in the UK

CBD can be found in almost anything, and with so many of us swearing off the booze or trying to cut down (for a few weeks/months of the year), CBD-infused drinks are another booming market for UK CBD merchants. Not all options are created equal, and these (in our opinion) are the best three picks for 2025.

• Best value CBD-infused drink: It’s hard to get ‘bang for your buck’ with a CBD drink, but Little Rick’s range of sparkling cannabinoid drinks are not too much more (per mg/£) than your average CBD oil. With 32 mg of CBD per can at £30 for a pack of 12 (£0.09 per mg of CBD), five nicely balanced flavours, and three different cannabinoid blends (CBD, CBG, and CBC) – not bad at all.
• Best CBD coffee: Maybe the name swings it for us a little, but Pot Head’s CBD coffee isn’t just marketing (thankfully). These guys are serious about their coffee, and by adding 10 mg of full-spectrum CBD into every cup, they have created a must-try for any coffee/CBD enthusiasts out there.
• Best CBD tea: A good brew is the backbone of our great nation, and the only thing that could make a cuppa better is a dash of CBD. To be totally honest, there is some right terrible options in this category, but one or two that can actually kick it with a real Yorkshire brew. The best of the bunch is Canndid’s English Breakfast CBD Tea Bags, each with 10 mg of CBD and a true full-bodied flavour.

The most popular CBD edibles (not gummies) in the UK

Gummies may dominate the edible CBD market, but good lord, there are a lot of other awesome options out there. These are our 3 top picks for edibles that aren’t gummies.

• Best CBD chocolate: Not particularly wallet-friendly, but if you’re looking for handcrafted CBD chocolate made by a master chocolatier, Infinity CBD’s Gourmet Chocolate Bars are hard to pass up. They come in a range of flavour options and CBD potency levels. Really tasty stuff.
• Best CBD brownie: Taking out the top honours at the Cannavist Awards for best edible option, Organic Secrets CBD Brownies are so damn good. Each brownie has 20 mg of CBD, and with five flavours on offer (Original Choc Chip, Salted Caramel, Choc Orange, Peanut Butter, Mint), there’s one for everyone.
• Best CBD honey: Holistic Hemp Scotland Original Raw Full Spectrum CBD Honey (Dark) combines one of the best raw honey sources we have ever tasted with their own full-spectrum hemp extract. Each 235-gram jar contains 240 mg of CBD, with each teaspoon having about 10 mg.

The most popular CBD patches in the UK

Patches are everywhere these days, from nicotine to pain relief, and CBD patches are a great option for people who want consistent, hands-off, and prolonged CBD dosing.

• Best value CBD patches: Stronglife’s 70mg CBD Patches might just be the best value CBD product on the market, not just in the patches category. A pack of 30 patches, each with 70 mg of CBD costs just £39.99 – which equals £0.02 per mg of CBD. Wild.
• Best CBD patches for pain relief: Again, we cant go past Stronglife’s 70mg CBD Patches. One of the higher potency CBD patches in the UK, these are perfect for targeted pain relief. Stick one on, and just forget about it.

There’s actually no real point going any further with this one – if you are interested in CBD patches, just get Stronglife’s “70mg CBD Patches”. They are great value and offer high CBD potency. Simple as that.

The most popular CBD topicals in the UK

Now, we have already covered skincare, but topicals cover the entire range of products that can be applied to our skin. So, if you are looking for something beyond just creams and serums, here are our top picks for CBD topicals in the UK.

• Best value CBD topical balm: CBDLife’s Muscle Balm comes in two options – Refresh or Releax. Both come with 1000 mg of CBD, the only real difference is the essential oils used. They’re super highly rated, and from personal experience, they are worth every penny. 
• Best CBD massage oil: What better addition to a massage than a little CBD soaking into your skin? Honestly, there are dozens of options for this, but the Kloris CBD Massage Oil is the pick of the bunch. 1000mg of CBD per 100ml bottle, this potent little number is fantastic for relaxing muscles and easing tension.
• Best CBD bath bombs: Lush have been the leaders in bath bombs for some time now, and it’s no surprise that their 4:20 PM bath bombs are the pick of the CBD bunch. 25 mg of CBD per bomb, and all the other goodies that make Lush bath bombs class leading.

The most popular CBD isolate & distillate (pure CBD powder, crystals, and high-potency extracts) in the UK

While most prefer full or broad spectrum options, there will always be a place for pure CBD isolate and distillate in the UK market. Here are our top picks for these types of products.

• Best CBD isolate oil: The Daily Relief CBD Isolate Oil by Medterra is a 99%+ CBD and organic MCT Oil blend that uses CO2 extraction for a pure and potent oil. With options ranging from 500mg to 6000mg of CBD per bottle, this is our pick.
• Best CBD isolate capsules: The entire Love Hemp range of CBD isolate capsules is worth checking out. All THC-free, organic and available in various strengths, these capsules are perfect for on-the-go dosing.
• Best CBD distillate oil: CBD Diablo – 1000mg Full Spectrum Hemp CBD Oil UK (CBD Oil 10%) is well priced, well packaged, and offers high-quality full spectrum hemp extract with a 10% CBD potency. One of the best distillate oil options currently available in the UK.

Final thoughts

If the above list doesn’t have every single one of your CBD needs well and truly covered, we don’t know what will – but let us know if you think of anything! In all seriousness, though, these are some of the best CBD products on the UK market right now.

Whether you’re looking for something tasty, convenient, or potent, there is an almost fanatical level of choice in the UK CBD market. And, as always, we’re here to help you navigate through it all and find the best options for your personal needs.

Here at CBDratings.co.uk, we want all of our readers to feel fully informed and confident when making their CBD purchase decisions. Head to the review section for brand and product specific reviews written by real UK CBD users, or continue reading to learn more about CBD.